Having successfully launched creative and innovative campaigns to achieve commercial goals in genres of Jazz, experimental and dance, Lilian has experience across indie and artist-owned labels including Black Acre Records, Sekito Records, Selva Records, & Babka Records. Skills across:
Coordinating and managing release assets, including audio, artwork, video, label copy and metadata for initiation and delivery to the label’s partners and distributors for release.
Effectively managing stock levels and maintaining D2C platforms with fulfillment providers,organising sales & Bandcamp Friday content.
Social media asset creation and collection, building a rollout for artists/other stakeholders to follow.
Tracking and executing full campaigns from collecting premasters, physical manufacture to selling merchandise at shows (typically handing £1000+ per night)
Audience development, asset delivery and digital service provider relations.
Key projects & case studies on request.